Examples of Social Marketing and Suicide Prevention in the Workplace
Examples
Social marketing blends the social sciences with business marketing techniques. Social marketing strategies are essentially the same marketing principles that are used to sell products to consumers, but instead are used to “sell” ideas, attitudes and behaviors. Social marketing seeks to influence social behaviors that do not to benefit the marketer, but rather benefit the target audience and the larger society. The “product” might be an idea (“It’s okay to ask for help.”) or a service (mental health screening). The “price” relates to what the participant must give up in order to get the product – time, effort, embarrassment and or fear of rejection. When the costs outweigh the benefits, the experienced value of the offering is low, and most likely, the “product” will not be adopted. By contrast, the likelihood of a trial adoption of the product increases when the benefits outweigh the costs.
Examples of Social Marketing Campaigns
Don't Erase Your Future (for colleges and universities) www.donteraseyourfuture.com
Navy Suicide Prevention Posters http://www-nehc.med.navy.mil/hp/suicide/posters.htm
Army Suicide Prevention Campaign http://chppm-www.apgea.army.mil/dhpw/readiness/suicide.aspx
